Panacea
BRANDING Y WEBSITE
Project description
Panacea is a young company dedicated to the production and sale of food supplements based on adaptogens, formulated to promote the integral balance between body, mind, and spirit. Based in Mexico, it is a distinguished brand where the mystical and the healthy merge to create a close and authentic graphic universe.
Moving within a visually defined graphic sector, Panacea finds its uniqueness through the human aspect and the quality of its products. We worked with them on the construction of their brand identity, the development of their Brand Guidelines, the design of packaging, social media materials, and the development of their e-commerce.
Challenges
The main challenge in this project was to design an identity from scratch without resorting to the traditional codes of energy supplements, commonly associated with power and performance. Instead, we had to build a brand that conveyed a warm and human energy, prioritizing people's well-being over the mere functionality of the product.
From the design perspective, we defined the concept of 'well-being' as the core value, while 'product quality' was highlighted in the background, ensuring a balance between visual identity and value proposition.
Solution
We developed a brand identity with a human and warm approach, moving away from the graphic conventions of the sector and opting for a more organic, honest, and human visual language.
In this way, we managed to position Panacea at an intermediate point between daily consumption food supplements and over-the-counter medicinal products, consolidating a visual identity that reinforces its proposition of well-being and quality.
